The Star Group Named Agency of Record for Wish Upon A Hero
VOORHEES, N.J. – Dec. 21, 2010 – Linda Rosanio, CEO of The Star Group, has announced that Star has been named Agency of Record for Wish Upon A Hero (WUAH), a one-of-a-kind, online, social helping network -- a free service designed to connect people in need with people willing to help. More than 66,000 wishes have been granted since www.wishuponahero.com launched in 2007.
WUAH, based in Voorhees, N.J., was created by former Star Group Creative Director, Dave Girgenti, who was moved to make a positive contribution to society following the 9/11 attacks. In response, he founded the innovative online network, allowing an ever-growing community of “wishers” to post their personal needs online while other community members – “heroes” – respond to grant the wishes.
Harnessing the power of social networks with people’s innate desire to help others, Girgenti has created the “Facebook of philanthropy,” a direct giving experience that he terms “social helping.” Girgenti has received national acclaim for his efforts, including being named a “Person of the Week” by ABC News.
Star will provide full-service marketing communications services, including strategic planning, website development and functionality, digital and social media, public relations, and creative development.
“The Star Group is thrilled to partner Wish Upon A Hero – a company that is pioneering a new breed of one-to-one giving, and empowering individuals to participate in a direct, personal charitable experience. The opportunities to further Wish Upon A Hero’s positive reach are endless,” said Rosanio.
“Our partnership with The Star Group will provide Wish Upon A Hero with the resources needed to expand our capabilities and spread our message to a broader audience,” said Dave Girgenti. “Star will provide us with the bandwidth, while we focus on continuing to facilitate wishes being made and granted.”
About The Star Group:
Celebrating 25 years, The Star Group is a Synegrated™ Marketing Communications Company dedicated to creating business for clients operating in today’s hyper-competitive, rapidly evolving digital marketplace. Offering the full range of marketing and communications disciplines, this inventive marcom agency reaches beyond traditional marketing tactics, employing deep thinking and entrepreneurial spirit to uncover and unleash new business-building ideas. Based in Philadelphia, The Star Group “creates business” from six offices nationwide. To learn more, visit www.stargroup1.com.