Star Group Named Agency Of Record For Public Holding Company Capsalus
VOORHEES, NJ – Oct. 15, 2010 – Linda Rosanio, CEO of Star Group, has announced that it has been named Agency of Record for Capsalus, Corp., a public holding company operating in the multi-billion dollar health and wellness space. The Atlanta-based company provides visionary enterprises producing innovative solutions for healthier living with the financial and operational support needed to move to the mass market quickly and efficiently.
As Capsalus seeks to expand its portfolio of health and wellness companies, Star Group will be responsible for producing Synegrated™ branding initiatives, handling proactive media relations/investor outreach, implementing programs around thought leadership, as well as developing digital content, social media strategies and collateral materials.
“We’re thrilled to partner with such a visionary company as Capsalus to support its growth and create new business opportunities by further developing its relationships in the health and wellness arena, a sweet spot for us for more than a quarter of a century,” said Rosanio.
“Star Group’s Synegration™ model is what was most attractive to Capsalus,” said Kevin Quirk, group president and chief marketing officer. “Their 360 approach to branding, success as business operators and innovators in the health and wellness spectrum will be a tremendous asset to our business and portfolio of clients. We look forward to working with them to build out our portfolio and drive revenues.”
About Capsalus Corp.:
Capsalus Corp., based in Atlanta, is a public holding company that partners with and acquires visionary enterprises in the health and wellness space producing progressive, broad-based solutions for better physical, nutritional and emotional health worldwide. Capsalus provides companies in varying stages of development, from consumer products, media and technology to healthcare and biotechnology, with the operating infrastructure, strategic path and financial support to get them to the mass market quickly and efficiently. To learn more, visit www.capsalus.com.
About Star Group:
Celebrating 25 years, Star Group is a Synegrated™ Marketing Communications Company dedicated to creating business for clients operating in today’s hyper-competitive, rapidly evolving digital marketplace. Offering the full range of marketing and communications disciplines, this inventive marcom agency reaches beyond traditional marketing tactics, employing deep thinking and entrepreneurial spirit to uncover and unleash new business-building ideas. Based in Philadelphia, Star Group “creates business” from six offices nationwide. To learn more, visit www.stargroup1.com.