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The Star Group Adds New Clients to Public Relations Roster

Voorhees, NJ (October 1, 2010) - Linda Rosanio, CEO of The Star Group, has announced that the agency has been named Public Relations Agency of Record for Versify Solutions, EQECAT, Inc., and The Friedreich’s Ataxia Research Alliance. In addition, Star PR is handling public relations for the opening of The National Museum of American Jewish History and providing public relations for the  “Secrets of the Silk Road” exhibition at The University of Pennsylvania Museum of Archaeology and Anthropology.

Versify Solutions develops leading software and services for professionals in the power industry. With a focus on energy generators and traders, renewables and smart grid, the Chadds Ford, PA-based company offers clients better information, empowering them to perform at the highest levels. Star’s public relations division is guiding Versify towards greater visibility and success.

Catastrophe risk modeling firm EQECAT, Inc. provides state-of-the-art products and services to the global property and casualty insurance, reinsurance and financial markets. EQECAT is the technical leader and innovator of catastrophe risk. Star’s public relations division is working to strengthen EQECAT's brand awareness among key influencers as well as handle all aspects of media relations.

The Friedreich’s Ataxia Research Alliance (FARA) is a national organization dedicated to the pursuit of scientific research leading to treatments and a cure for Friedreich’s ataxia, a debilitating, life-shortening degenerative neuro-muscular disorder. Star PR is working to build greater awareness about the disease and the organization’s role as a catalyst between the public and scientific community to create worldwide exchange of information that drives medical advances.

The National Museum of American Jewish History will open its new 100,000–square-foot, five-story building this November 12-14, making it the only institution in the nation solely dedicated to telling the ever-unfolding story of Jews in America. Star is handling marketing communications efforts for the opening of the museum.

The University of Pennsylvania Museum of Archaeology and Anthropology is dedicated to the study and understanding of human history and diversity. Star will be promoting its landmark exhibition from China, “Secrets of the Silk Road,” making its only East Coast stop Feb. 5-June 5, 2011. It features spectacularly preserved mummies and more than 150 objects, some nearly 4,000 years old, highlighting the rich cultural traditions of the vast region once known as the Silk Road.

About The Star Group:

Founded in 1985, The Star Group is dedicated to Creating Businessäfor clients operating in today’s hyper-competitive technologically dependent marketplaces. Offering the full range of marketing and communications disciplines, this inventive marcom agency reaches beyond traditional marketing tactics, employing deep thinking and entrepreneurial spirit to uncover and unleash new business-building ideas. The Star Group creates business from offices in Philadelphia and Fort Washington, PA, Voorhees and Morristown, NJ, Wilmington, DE, Kansas City, MO and Las Vegas, NV. To learn more, visit www.stargroup1.com.