Virtua Woman

Beyond the Baby 

By delivering over 7,000 babies annually, Virtua has earned a long-standing reputation as the premiere location in the Southern New Jersey region for maternity care.  Yet, as popular as Virtua had become with expectant mothers, the brand needed to secure a more enduring relationship with these women post-delivery. 

Star Group worked with Virtua representatives to develop and implement a robust online community for South Jersey women that would be positioned as a premier “go to” destination for women’s health and wellness needs. This online community—branded Virtua Woman—proved to be a critical bridge that carried new moms into an ongoing relationship with the Virtua brand. Now women think of Virtua as more than just a place for just having babies.