University of The Sciences
Down To A Science
Philadelphia College of Pharmacy, North America's first College of Pharmacy, was founded in 1821. In 1997, the College reached university status and, in 1998, changed its name to "University of the Sciences in Philadelphia." But by 2010, with five colleges and broadened ambitions, the University had already outgrown this localized name ("in Philadelphia" was dropped) and was ready for a repositioning aligned with its expanding and distinctive educational opportunities for students seeking to build their futures at the place where healthcare and science converge.
Impressed with Star Group's experience in branding and messaging, University of the Sciences challenged us to create a repositioning, graphic identity, and comprehensive communications campaign to drive home the rich variety of educational experiences and career opportunities students can discover there.