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When Crisis Communications Bleeds Into Community Support

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?


PlayStation Goes Social - Video Game Engagement Trends

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.


The Best Best Lists That List Recaps of Marketing 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.


Did “Call Me Maybe” And Social Media Really Change Music Marketing?

Are social media tactics “upending” the music industry, or are they simply becoming recognized as part of an integrated multi-platform approach to marketing? 


Is Customer Perception Of Your Brand Curbed By Low Price?

Does Megabus demonstrate why operating your brand solely on a low-price-focused approach puts you at risk?

For those of us on the Eastern Seaboard, the cheapest way to get from one city to another is usually one of the low-cost curbside bus services that take passengers to a number of different places throughout the US and Canada. It’s an inexpensive way to get from Point A to Point B, but you often get what you pay for, with less-than-timely service and a reputation tied much more closely with price than safety.


Celebrities Are Killing Your Twitter Marketing Campaign

Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that brand marketing managers put into this backfiring?


Book Burning Brings Community Together

Crisis communications doesn’t need to be a head-to-head messaging competition. Through smart tactics melding together with grass roots efforts, events, social media and traditional PR, it’s possible to direct the conversation in clever ways. The benefits of implementing this kind of strategic approach were reflected in how the Troy Library addressed a recent crisis.


What The Facebook IPO Means For Brand Marketers

Now that Facebook is public, will priority shift from pure innovation to a focus on investors? What impact will enhancements to their current revenue streams have on brands?


Twitter Verification Implications for Brand Marketers

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?


As Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?

The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way?