social networks

Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

By Adam Leiter
Posted on Mon, Feb 13th, 2012

Do you feel the the need for your brand to be present on every social platform available? Even for large companies, it takes the right evaluation and methodology to decide where to focus resources, especially when they are limited. Multiple touchpoints for interaction are important, but not at the cost of spending time and resources on a format devoid of your audience.

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Recovering Economy Drives Nonprofits To Reclaim Their Brands

By Dawn Mills
Posted on Mon, Jan 23rd, 2012

Nonprofits that have survived through the rough economy may be facing an uphill branding battle even while people begin returning to their former levels of charitable giving. The right messaging and marketing strategies could make all the difference in how smoothly the crest of that hill is reached.

 

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When It Comes To Social Media, Consumers Wont Take No For An Answer

By Star Group Author Team
Posted on Mon, Jan 9th, 2012

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."

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Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012... And Beyond

By Star Group Author Team
Posted on Wed, Jan 4th, 2012

It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012... and beyond.

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Facebook And Google + Up The Engagement Factor For Marketers

By Star Group Author Team
Posted on Mon, Dec 19th, 2011

In the latest, and certainly not the last round of updates in the ever-growing battle for social supremacy among brand managers, both Facebook and Google+ announced updates - each designed to help brands and brand marketers to engage more with their fans and customers. 

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Why Brand Marketers Need More Brand Ambassadors

By Star Group Author Team
Posted on Fri, Dec 16th, 2011

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.

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The Major Disconnect Between Brands And Consumers When It Comes To Social Media

By Star Group Author Team
Posted on Wed, Dec 14th, 2011

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. 

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Are B2B Marketers Not Using Twitter Correctly?

By Star Group Author Team
Posted on Tue, Dec 13th, 2011

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.

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Content Before Klout – Why Social Influence Is More Than A Score

By Adam Leiter
Posted on Mon, Dec 12th, 2011

Today let’s start things off with a self-affirmation a-la Stuart Smalley. You are not a number. Like a beautiful, intricate, and fragile snowflake you are as unique online as you are in the real world, and that’s ok… so step back from your Klout Score and take a look at the ways, rather than the amount, you are engaging with your networks online.

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What The New Twitter Brand Pages Mean To Marketers

By Star Group Author Team
Posted on Fri, Dec 9th, 2011

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.

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