social networks

PlayStation Goes Social - Video Game Engagement Trends

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.


Valentine’s Data Crunching – Being Strategic In Love And Marketing

What can marketers learn from a data-crunching SEO-optimized online dater? A Lot.


The Best Best Lists That List Recaps of Marketing 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.


Seven Marketing Lessons From 007 Villains

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.


Is Facebook Holding Your Brand For Ransom? Tall Tales Of Pay Requirements To View Posts

Do you have one of those Facebook friends that constantly posts rumors about celebrity deaths, UFO sightings, changes to Facebook policies, and other gossip? For some people, the lure of a rumor becomes too great to ignore, especially when it comes to changes that affect their business’ social media presence. 


Can Content Be Good For Marketing If It Isn’t Original?

Content marketing is the hottest buzzword in marketing, but if it’s not original or imaginative can it retain the heat?


Brand Managers Learn From Paul Ryan: Are You Master Of Your Domain?

Whether you’re a politician, a musician or a major brand, spending a little extra money on domain names now can save you from big headaches down the road.


Is Customer Perception Of Your Brand Curbed By Low Price?

Does Megabus demonstrate why operating your brand solely on a low-price-focused approach puts you at risk?

For those of us on the Eastern Seaboard, the cheapest way to get from one city to another is usually one of the low-cost curbside bus services that take passengers to a number of different places throughout the US and Canada. It’s an inexpensive way to get from Point A to Point B, but you often get what you pay for, with less-than-timely service and a reputation tied much more closely with price than safety.


Celebrities Are Killing Your Twitter Marketing Campaign

Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that brand marketing managers put into this backfiring?


Book Burning Brings Community Together

Crisis communications doesn’t need to be a head-to-head messaging competition. Through smart tactics melding together with grass roots efforts, events, social media and traditional PR, it’s possible to direct the conversation in clever ways. The benefits of implementing this kind of strategic approach were reflected in how the Troy Library addressed a recent crisis.