social media marketing analytics

Does Your Company Need Reputation Insurance?

In today's hyperactive, always-on-the-go digital-crazed world we live in... where one misplaced Tweet can undo a lifetime of brand equity, having a crisis management plan in place is imperative. But does it make sense to pay an added expense for proper reputation management?


Is A Crisis The Real Test Of A Brand When It Comes To Social Media?

It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media space.


Social Media Marketing Analytics - Crisis Management, Part Six Of An Exclusive 7-Part Series

Social Media Marketing and the measurement thereof is always a hot topic. In part six of this exclusive 7-part series we'll be discussing Crisis Management.


Social Media Marketing Analytics - Strategic Development, Part Four Of An Exclusive 7-Part Series

Social Media Marketing and the measurement thereof is always a hot topic. In part four of this exclusive 7-part series we'll be discussing Strategic Development.


Social Media Marketing Analytics - Brand Monitoring, Part Two Of An Exclusive 7-Part Series

Social Media Marketing and the measurement thereof is always a hot topic. In part two of this exclusive 7-part series I'll talk about brand monitoring - what it is and why it's so important. 


Social Media Marketing Analytics - First Of An Exclusive 7-Part Series

Social Media Marketing and the measurement thereof is always a hot topic. In this exclusive 7-part series – which begins today and will continue every Thursday for the next 6 weeks, I will delve into the wonderful world of Social Media Marketing Analytics (SMA) and help you better understand what it is and why it is so important.