social media

YouTube Time Stamp For Brands, Because “Ain’t Nobody Got Time For That”

By Ryan Burchinow
Posted on Mon, Apr 8th, 2013

How brands can take advantage of the new YouTube Time Stamp feature for targeted messaging and fostering social engagement.

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When Crisis Communications Bleeds Into Community Support

By Adam Leiter
Posted on Wed, Apr 3rd, 2013

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?

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PlayStation Goes Social - Video Game Engagement Trends

By Ryan Burchinow
Posted on Thu, Feb 21st, 2013

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.

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Valentine’s Data Crunching – Being Strategic In Love And Marketing

By Alison Kessler
Posted on Wed, Feb 13th, 2013

What can marketers learn from a data-crunching SEO-optimized online dater? A Lot.

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The Best Best Lists That List Recaps of Marketing 2012

By Adam Leiter
Posted on Fri, Dec 28th, 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.

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One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

By Alison Kessler
Posted on Thu, Dec 27th, 2012

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”

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Seven Marketing Lessons From 007 Villains

By Adam Leiter
Posted on Tue, Nov 6th, 2012

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.

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Is Facebook Holding Your Brand For Ransom? Tall Tales Of Pay Requirements To View Posts

By Adam Leiter
Posted on Thu, Oct 25th, 2012

Do you have one of those Facebook friends that constantly posts rumors about celebrity deaths, UFO sightings, changes to Facebook policies, and other gossip? For some people, the lure of a rumor becomes too great to ignore, especially when it comes to changes that affect their business’ social media presence. 

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Can Content Be Good For Marketing If It Isn’t Original?

By Jessica Doban
Posted on Mon, Sep 24th, 2012

Content marketing is the hottest buzzword in marketing, but if it’s not original or imaginative can it retain the heat?

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Did “Call Me Maybe” And Social Media Really Change Music Marketing?

By Adam Leiter
Posted on Wed, Sep 19th, 2012

Are social media tactics “upending” the music industry, or are they simply becoming recognized as part of an integrated multi-platform approach to marketing? 

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