product marketing

Does Product Placement Blur Consumer Perception?

By Justin Windheim
Posted on Wed, Feb 22nd, 2012

As the line between product placements, reviews and write-ups gets thinner, it's important for brands to understand the context of their content as well as their audience's purchasing decision matrix. Setting up a placement or advertorial can be one piece of the puzzle, but it can’t be the only.

 

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Tips On Creating Engaging Mobile Websites For Pharma Marketers

By Star Group Author Team
Posted on Tue, Jan 10th, 2012

The world of pharmaceutical advertising and marketing always brings with it its own set of unique challenges… and designing a mobile site is no different.  Here are some tips to help with the process.

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10 Fearless Public Relations Crisis Predictions For 2012

By Steve Rosen
Posted on Fri, Jan 6th, 2012

Some things in life are predictable. Like the sun coming up every morning, you just know there's going to be a public relations crisis sooner or later. Here's my 10 PR crisis predictions for 2012 along with some helpful tips and Do's and Don'ts.

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Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

By Star Group Author Team
Posted on Thu, Jan 5th, 2012

Back in December I shared results of a survey which revealed, among many other things, that marketers don't get it. They don't get why consumers want to engage and follow their brands in the social media space. Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.

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Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012... And Beyond

By Star Group Author Team
Posted on Wed, Jan 4th, 2012

It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012... and beyond.

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What Brand Managers Can Learn From The Music Industry

By Adam Leiter
Posted on Tue, Jan 3rd, 2012

Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time... that's a winning recipe for the music industry, and brand managers and product managers would be wise to do the same.

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Consumers Choose Email Over All Other Channels To Communicate With Their Favorite Brands

By Star Group Author Team
Posted on Tue, Dec 27th, 2011

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.

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How Does FedEx Grade Out For Their Handling Of Their Recent Delivery Driver Debacle

By Star Group Author Team
Posted on Fri, Dec 23rd, 2011

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.

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The Perfect Search Engine And How It Would Impact Marketers And Advertisers

By Star Group Author Team
Posted on Thu, Dec 22nd, 2011

The word "perfect" is such a strong and powerful one. Reaching perfection, while the goal of many, is not often reached. But if you're a marketer or advertiser, just imagine a world where the Perfect Search Engine (PSE) exists. Well, the folks over at Search Engine Land did... and so did we. 

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Brand Managers Who Want More Loyal Customers Need To Do This

By Star Group Author Team
Posted on Wed, Dec 21st, 2011

Every brand manager and product manager in the world wants more loyal customers, right? Well if they can master the art of one-simple 6-letter word they would be well on their way to achieving their goals.

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