online marketing

The Perfect Search Engine And How It Would Impact Marketers And Advertisers

The word "perfect" is such a strong and powerful one. Reaching perfection, while the goal of many, is not often reached. But if you're a marketer or advertiser, just imagine a world where the Perfect Search Engine (PSE) exists. Well, the folks over at Search Engine Land did... and so did we. 


Facebook And Google + Up The Engagement Factor For Marketers

In the latest, and certainly not the last round of updates in the ever-growing battle for social supremacy among brand managers, both Facebook and Google+ announced updates - each designed to help brands and brand marketers to engage more with their fans and customers. 


The Major Disconnect Between Brands And Consumers When It Comes To Social Media

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. 


Are B2B Marketers Not Using Twitter Correctly?

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.


Content Before Klout – Why Social Influence Is More Than A Score

Today let’s start things off with a self-affirmation a-la Stuart Smalley. You are not a number. Like a beautiful, intricate, and fragile snowflake you are as unique online as you are in the real world, and that’s ok… so step back from your Klout Score and take a look at the ways, rather than the amount, you are engaging with your networks online.


What The New Twitter Brand Pages Mean To Marketers

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.


In The Social Media And Digital World, Brands Can't Take A Sick Day

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. 


Google Changes The Rules, Again...

"SEO Under Attack" and "Google Puts A Price On Privacy" are just two of the many headlines I've seen in regards to articles and posts written about Google encrypting search results pages for logged in users. Here's my take on the whole thing...


Why Online Video Advertising Is So Important

With 86% of ALL U.S. Internet users watching an online video in the month of July alone it would be wise for marketers and advertisers to take full advantage of the power of online videos.


Why An Integrated Marketing Strategy Is Vital To Success

While the number of internet users is increasing by the day, marketers would be wise to not forget those who don't use the internet either at not as often as others, and create integrated campaigns featuring offline and online marketing collateral to reach their target audience.