mobile marketing communications

Hunters And Gatherers: How To Put Your Finger On The Evolution Of Mobile Users

Many mobile marketing industry professionals use the term “mobile user” to describe both smart phone and tablet users, but the user behaviors associated with these “touch-ready screen” devices is very different.

Why Mobile Email Marketing Is Important To Marketers And Advertisers

Mobile marketing and mobile advertising is of course exploding and the opportunities for marketers and advertisers are plentiful, and according to a recent Nielsen study, marketers and advertisers would be wise to include mobile email marketing in their integrated marketing communications strategies.

Truth In Advertising?

Why would a company advertise to NOT use their product? Is it a brilliant and clever case of reverse psychology or are they being sincere? You decide...

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What The Facebook Mobile Changes Mean To Marketers And Advertisers

Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will "become a mobile company." And based on recent announcements it appears that's precisely where they're headed and mobile marketing and mobile advertising folks would be wise to pay close attention. 

Even More Proof Of The Importance Of Mobile Marketing And Mobile Advertising

The opportunities in the mobile marketing and mobile advertising space are growing by leaps and bounds and those marketers and advertisers who are not mobile, literally, will be left in the dust.

Coupons - The Latest Addition To The Mobile Marketing Arsenal

With 88.2 million consumers (or 47% of Internet users) planing on using online coupons in 2011 alone, it's the perfect time for a new feature to be released which will allow for newspapers and retailers to take advantage of the exploding mobile marketing and advertising space. 

Integrated Marketing - The Holy Grail Of Marketing?

I am beginning to wonder if finding the lost City of Atlantis or figuring out how Pauly Shore actually had a career would be easier than getting marketers to grasp fully the importance and benefits of an integrated marketing strategy.

QR Codes Or SMS - The Mobile Marketing Battle Heats Up

A major television network says SMS is more valuable than QR Codes, but no so fast says a CEO who defended QR codes during what was described as a heated CEO panel at Mobile Marketer's recent Mobile Marketing Summit.