mobile advertising

Even More Proof Of The Importance Of Mobile Marketing And Mobile Advertising

Posted on Fri, Sep 30th, 2011

The opportunities in the mobile marketing and mobile advertising space are growing by leaps and bounds and those marketers and advertisers who are not mobile, literally, will be left in the dust.

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Coupons - The Latest Addition To The Mobile Marketing Arsenal

By Star Group Author Team

Posted on Mon, Sep 19th, 2011

With 88.2 million consumers (or 47% of Internet users) planing on using online coupons in 2011 alone, it's the perfect time for a new feature to be released which will allow for newspapers and retailers to take advantage of the exploding mobile marketing and advertising space.

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Mobile Marketing & Web Devices

Google Unveils Its First Google Wallet Customer

By Star Group Author Team

Posted on Mon, Sep 19th, 2011

I doubt very much Frank and Estelle will follow in their paranoid, self-absorbed, cheap-wedding-invitation-buying son's footsteps but it looks like he is the perfect poster-child for the Google Wallet, don't you agree?

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Integrated Marketing - The Holy Grail Of Marketing?

By Star Group Author Team

Posted on Fri, Sep 16th, 2011

I am beginning to wonder if finding the lost City of Atlantis or figuring out how Pauly Shore actually had a career would be easier than getting marketers to grasp fully the importance and benefits of an integrated marketing strategy.

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QR Codes Or SMS - The Mobile Marketing Battle Heats Up

By Star Group Author Team

Posted on Wed, Sep 14th, 2011

A major television network says SMS is more valuable than QR Codes, but no so fast says a CEO who defended QR codes during what was described as a heated CEO panel at Mobile Marketer's recent Mobile Marketing Summit.

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Mobile Marketing & Web Devices

Why Advertisers And Marketers Need To Be On Facebook

By Star Group Author Team

Posted on Mon, Sep 12th, 2011

Make no mistake about it, when Americans go online, they are more than likely going to Facebook... to the tune of over 53 billion minutes per month, making Facebook the most popular website in the United States.

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Why Marketers Need To Get In The Game Of Online Games And Mobile Games

By Star Group Author Team

Posted on Mon, Aug 29th, 2011

With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform.

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Mobile Marketing Spending To Have The Biggest Increase Over Next Five Years

By Star Group Author Team

Posted on Thu, Aug 25th, 2011

Among all Interactive Marketing platforms, Mobile Marketing is expected to grow 38% over the next five years with an estimated $8.2 billion being allocated to it by the year 2016.

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Why Retail Marketers Need To Be Practicing Shopper Marketing

By Star Group Author Team

Posted on Mon, Aug 15th, 2011

A recent survey of over 300 marketing executives across various retail and manufacturing sectors - including retail, food, beverage and more, revealed that 82% of the respondents identify Shopper Marketing as being vital to their long term success.

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