With 88.2 million consumers (or 47% of Internet users) planing on using online coupons in 2011 alone, it's the perfect time for a new feature to be released which will allow for newspapers and retailers to take advantage of the exploding mobile marketing and advertising space.
I doubt very much Frank and Estelle will follow in their paranoid, self-absorbed, cheap-wedding-invitation-buying son's footsteps but it looks like he is the perfect poster-child for the Google Wallet, don't you agree?
I am beginning to wonder if finding the lost City of Atlantis or figuring out how Pauly Shore actually had a career would be easier than getting marketers to grasp fully the importance and benefits of an integrated marketing strategy.
A major television network says SMS is more valuable than QR Codes, but no so fast says a CEO who defended QR codes during what was described as a heated CEO panel at Mobile Marketer's recent Mobile Marketing Summit.
Make no mistake about it, when Americans go online, they are more than likely going to Facebook... to the tune of over 53 billion minutes per month, making Facebook the most popular website in the United States.
With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform.
A recent survey of over 300 marketing executives across various retail and manufacturing sectors - including retail, food, beverage and more, revealed that 82% of the respondents identify Shopper Marketing as being vital to their long term success.
Welcome to the official blog of Star Group, a Synegrated™ Marketing Communications Company dedicated to creating business for B2B and B2C marketers alike operating in today’s hyper-competitive, rapidly evolving digital marketplace. The views reflected in here are those of the individual authors and do not necessarily represent the views of The Star Group.