mobile advertising

One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”


Beyond the Box: The Metamorphosis of Television

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

TV Everywhere could be a big moneymaker for advertisers and networks. Viewers now have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost, which will change the way TV is purchased from a media standpoint. 

 


Tips On Creating Engaging Mobile Websites For Pharma Marketers

The world of pharmaceutical advertising and marketing always brings with it its own set of unique challenges… and designing a mobile site is no different.  Here are some tips to help with the process.


Mobile Marketing Is King - Cyber Monday Mobile Marketing Sales Up 192% Over Last Year

For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that sales via a mobile phone/smartphone/tablet on Cyber Monday 2011 increased an incredible 192% over last year. And you can expect that number to only go higher next year. 


Mobile Marketing - Fish Where The Fish Are

In case you were out of touch with the real world for the past 12 - 36 months, the world is gone mobile phone and smartphone crazy. Consumers by the boatload are using their cell phone to do everything, including shop, AKA spend money which is why it's so vital for B2C marketers to cast their marketing lines where the big fish are...


When It Comes To Consumer Marketing, Is Brand Loyalty A Thing Of The Past?

In just three years there's been a 20% decrease among consumers in brand loyalty, according to a study conducted by comScore. Those who make their living in the world of consumer marketing or business to consumer marketing or B2C marketing - whatever the hot phrase is these days, would be wise to keep reading...

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Mobile Phones Key To B2C Marketers Holiday Success

In what should come as no surprise to B2C marketers, more and more holiday shoppers plan on turning to their mobile phones and smartphones to buy Uncle Earl that case of assorted cheeses he always wanted... or something like that.


Hunters And Gatherers: How To Put Your Finger On The Evolution Of Mobile Users

Many mobile marketing industry professionals use the term “mobile user” to describe both smart phone and tablet users, but the user behaviors associated with these “touch-ready screen” devices is very different.


Why Mobile Email Marketing Is Important To Marketers And Advertisers

Mobile marketing and mobile advertising is of course exploding and the opportunities for marketers and advertisers are plentiful, and according to a recent Nielsen study, marketers and advertisers would be wise to include mobile email marketing in their integrated marketing communications strategies.


What The Facebook Mobile Changes Mean To Marketers And Advertisers

Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will "become a mobile company." And based on recent announcements it appears that's precisely where they're headed and mobile marketing and mobile advertising folks would be wise to pay close attention.