marketing

Digital Overload: Could there be TMI?

With the proliferation of smartphones and mobile devices, we all recognize that shoppers can now get vast amounts of information wherever they are, whenever they want it. Now, as marketers, we can spend our work hours and brain cells on how to effectively navigate this complex online landscape.


The Best Best Lists That List Recaps of Marketing 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.


Neither Shaken Nor Stirred, How Bond’s Brand Stayed True While Changing

We've been on a James Bond kick recently, and with Skyfall breaking the record for biggest Bond film opening weekend, it's worth discussing how the brand has evolved.

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Google Changes The Rules, Again...

"SEO Under Attack" and "Google Puts A Price On Privacy" are just two of the many headlines I've seen in regards to articles and posts written about Google encrypting search results pages for logged in users. Here's my take on the whole thing...


Advertisers Marketing To Baby Boomers Just Got An Additional Thirty-Eight Million Prospects

In the United States alone, over 50% of the discretionary spending power rests with the baby boomers and they are responsible for over half of all consumer spending. And now, thanks to AARP, advertisers now have a whole slew of avenues to reach them. 

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Marketers: Post After Hours To Get The Most Out Of Your Facebook Posts

Raise your hand if you're a brand marketer who thinks posting to Facebook during "norma" business hours is the way to go? It's ok if you have your hand raised because you're not alone. However, you would also be wrong as a new study reveals that the best time to post a branded message to Facebook is in fact AFTER "normal" business hours. 


Social Media Marketing Analytics - Competitive Research, Part Three Of An Exclusive 7-Part Series

Social Media Marketing and the measurement thereof is always a hot topic. In part three of this exclusive 7-part series we'll be discussing Competitive Research. 


When It Comes To Twitter, Marketers And Companies Still Don't Get It

In yet another example of companies still not getting it when it comes to social media comes the findings of a survey which revealed that over 70% of all customer complaints sent to companies via Twitter fall on deaf ears.


Advertising Goes To The Dogs, Literally

As a parent of two kids (7 & 11) I can speak first hand to the effectiveness of advertising as a means to affect my children in such a way they come to my wife and I lamenting the fact that they "need" this or "want" that re: the latest toy, game or widget. I get it. Advertising to children who then beg their parents. But advertising to a dog with the hopes said canine will proceed to commence similar begging for a certain dog food? Yeah, that's a new one...

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What The Facebook Mobile Changes Mean To Marketers And Advertisers

Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will "become a mobile company." And based on recent announcements it appears that's precisely where they're headed and mobile marketing and mobile advertising folks would be wise to pay close attention.