marketing

The Best Best Lists That List Recaps of Marketing 2012

By Adam Leiter
Posted on Fri, Dec 28th, 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.

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Neither Shaken Nor Stirred, How Bond’s Brand Stayed True While Changing

By John Strain
Posted on Mon, Nov 12th, 2012

We've been on a James Bond kick recently, and with Skyfall breaking the record for biggest Bond film opening weekend, it's worth discussing how the brand has evolved.

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Google Changes The Rules, Again...

By Russell Kalbach
Posted on Wed, Oct 26th, 2011

"SEO Under Attack" and "Google Puts A Price On Privacy" are just two of the many headlines I've seen in regards to articles and posts written about Google encrypting search results pages for logged in users. Here's my take on the whole thing...

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Advertisers Marketing To Baby Boomers Just Got An Additional Thirty-Eight Million Prospects

By Star Group Author Team
Posted on Tue, Oct 25th, 2011

In the United States alone, over 50% of the discretionary spending power rests with the baby boomers and they are responsible for over half of all consumer spending. And now, thanks to AARP, advertisers now have a whole slew of avenues to reach them. 

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Marketers: Post After Hours To Get The Most Out Of Your Facebook Posts

By Star Group Author Team
Posted on Thu, Oct 20th, 2011

Raise your hand if you're a brand marketer who thinks posting to Facebook during "norma" business hours is the way to go? It's ok if you have your hand raised because you're not alone. However, you would also be wrong as a new study reveals that the best time to post a branded message to Facebook is in fact AFTER "normal" business hours. 

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Social Media Marketing Analytics - Competitive Research, Part Three Of An Exclusive 7-Part Series

By Michael Midure
Posted on Thu, Oct 13th, 2011

Social Media Marketing and the measurement thereof is always a hot topic. In part three of this exclusive 7-part series we'll be discussing Competitive Research. 

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When It Comes To Twitter, Marketers And Companies Still Don't Get It

By Star Group Author Team
Posted on Thu, Oct 13th, 2011

In yet another example of companies still not getting it when it comes to social media comes the findings of a survey which revealed that over 70% of all customer complaints sent to companies via Twitter fall on deaf ears.

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Advertising Goes To The Dogs, Literally

By Star Group Author Team
Posted on Tue, Oct 11th, 2011

As a parent of two kids (7 & 11) I can speak first hand to the effectiveness of advertising as a means to affect my children in such a way they come to my wife and I lamenting the fact that they "need" this or "want" that re: the latest toy, game or widget. I get it. Advertising to children who then beg their parents. But advertising to a dog with the hopes said canine will proceed to commence similar begging for a certain dog food? Yeah, that's a new one...

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What The Facebook Mobile Changes Mean To Marketers And Advertisers

By Star Group Author Team
Posted on Tue, Oct 11th, 2011

Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will "become a mobile company." And based on recent announcements it appears that's precisely where they're headed and mobile marketing and mobile advertising folks would be wise to pay close attention. 

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When It Comes To Brands, Consumers Use Social Media For This More Than Anything Else

By Star Group Author Team
Posted on Wed, Sep 28th, 2011

People use social media for a wide variety of reasons - catch up with old friends, make new connections and so on. But when it comes what they use social media for regarding a given brand or product or service, most people use social media to see what other people are saying about these very same brands, products or services. 

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