marketers

What The Facebook Mobile Changes Mean To Marketers And Advertisers

By Star Group Author Team
Posted on Tue, Oct 11th, 2011

Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will "become a mobile company." And based on recent announcements it appears that's precisely where they're headed and mobile marketing and mobile advertising folks would be wise to pay close attention. 

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When It Comes To Brands, Consumers Use Social Media For This More Than Anything Else

By Star Group Author Team
Posted on Wed, Sep 28th, 2011

People use social media for a wide variety of reasons - catch up with old friends, make new connections and so on. But when it comes what they use social media for regarding a given brand or product or service, most people use social media to see what other people are saying about these very same brands, products or services. 

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Why Marketers Need To Pay Attention To Online Reviews

By Star Group Author Team
Posted on Wed, Aug 31st, 2011

A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews.

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Why Twitter Matters To Marketers Now More Than Ever

By Star Group Author Team
Posted on Mon, Aug 22nd, 2011

A recent report on Twitter users and a recent development re: Twitter's functionality should make every marketer sit up and take notice of Twitter, if they haven't already that is.

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Advertisers Continue To Boldy Go Where No One Has Gone Before

By Star Group Author Team
Posted on Fri, Aug 19th, 2011

Advertisers and marketers continue to push the envelope by finding more and more otherwise banal places for their ads and marketing messages.

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The Ongoing Love Affair With Our Mobile Phones

By Star Group Author Team
Posted on Fri, Aug 12th, 2011

The results from a very intriguingly-worded survey conducted by TeleNav reveal some very telling facts about Americans and what we're willing to give up if forced to make a choice between our cell phone and...

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Is Kraft Changing The Face Of Marketing?

By Star Group Author Team
Posted on Tue, Aug 9th, 2011

Kraft has been in the news quite a bit over the past week or so following their decision to split the company into separate entities and for a new approach to marketing they are undertaking in Europe which could eventually finds its way to their American brands. With so much going on, one has to wonder, is Kraft changing the face of marketing?

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How ADD And ADHD Affects Marketing

By Star Group Author Team
Posted on Mon, Aug 8th, 2011

The number of people being treated for ADD (Attention Deficit Disorder) and ADHD (Attention Deficit Hyperactivity Disorder) continues to rise, and with the proliferation of iPads, iPhones, Tablets that can only spell trouble for marketers and advertisers.

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The Single Biggest Worry For Advertisers And Marketers

By Star Group Author Team
Posted on Wed, Jul 27th, 2011

No, this will NOT be another post about Google+ - not there's anything wrong with that, and no it's not about the national debt and the possible impact it will have on the American economy. To me the single biggest worry for advertisers and marketers is do consumers remember your product and brand after seeing an ad (TV spot) or do they just remember the ad itself?

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Social Media Marketing And Word Of Mouth Marketing Are Now The Same

By Star Group Author Team
Posted on Tue, Jul 26th, 2011

Reading several articles all based on the same survey made me realize that many people still don't get it... they don't get the fact that Social Media Marketing and Word of Mouth Marketing are now the same thing!

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