integration

Why Mobile Email Marketing Is Important To Marketers And Advertisers

By Star Group Author Team
Posted on Tue, Oct 18th, 2011

Mobile marketing and mobile advertising is of course exploding and the opportunities for marketers and advertisers are plentiful, and according to a recent Nielsen study, marketers and advertisers would be wise to include mobile email marketing in their integrated marketing communications strategies.

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Even More Proof Of The Importance Of Mobile Marketing And Mobile Advertising

By Star Group Author Team
Posted on Fri, Sep 30th, 2011

The opportunities in the mobile marketing and mobile advertising space are growing by leaps and bounds and those marketers and advertisers who are not mobile, literally, will be left in the dust.

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Integrated Marketing - The Holy Grail Of Marketing?

By Star Group Author Team
Posted on Fri, Sep 16th, 2011

I am beginning to wonder if finding the lost City of Atlantis or figuring out how Pauly Shore actually had a career would be easier than getting marketers to grasp fully the importance and benefits of an integrated marketing strategy.

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Shoppers Want Integration, Retailers And Marketers Not Delivering It

By Star Group Author Team
Posted on Thu, Jul 21st, 2011

In two separate reports/surveys issued by myBuys, a provider of cross-channel personalization for retailers, revealed that integration, along with convenience and service are what consumers want most but find most retailers and retail marketers don't deliver.

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