integrated marketing strategy

The Struggle To Engage Across Multiple Channels Rages On

Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels.


Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012... And Beyond

It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012... and beyond.


Marketing Integration - The Number 1 Thing B2B And B2C Marketers Want To And Need To Learn

Not Search Engine Marketing. Not PPC. Not even Social Media Marketing. No, the #1 thing B2B Marketers and B2C Marketers alike want to learn more about is marketing integration and creating a true integrated marketing strategy. 


What Schoolhouse Rock And Integration Have In Common

 

It's amazing what a Saturday morning cartoon can teach marketers and advertisers... 

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Mobile Marketing - Fish Where The Fish Are

In case you were out of touch with the real world for the past 12 - 36 months, the world is gone mobile phone and smartphone crazy. Consumers by the boatload are using their cell phone to do everything, including shop, AKA spend money which is why it's so vital for B2C marketers to cast their marketing lines where the big fish are...


Marketers And Advertisers: Women Are Driving The Purchasing Bus, Get Used To It

"Women control the majority of purchasing decisions in a household and their influence is growing." That's just one of the many key findings from a Nielsen Study which showed that women the world over are in control of purchasing decisions which should serve as a wake up call to business to consumer (B2C) marketers and advertisers across the globe. 


Why Mobile Email Marketing Is Important To Marketers And Advertisers

Mobile marketing and mobile advertising is of course exploding and the opportunities for marketers and advertisers are plentiful, and according to a recent Nielsen study, marketers and advertisers would be wise to include mobile email marketing in their integrated marketing communications strategies.


Using Augmented Reality As Part Of An Integrated Marketing Communications Strategy

The popularity of mobile phones, particularly smartphones, as well as tablets, are of course on the rise and along with that popularity comes a rise in the use of augmented reality technologies. Here's one example of using augmented reality as part on an overall integrated marketing communications strategy.


Even More Proof Of The Importance Of Mobile Marketing And Mobile Advertising

The opportunities in the mobile marketing and mobile advertising space are growing by leaps and bounds and those marketers and advertisers who are not mobile, literally, will be left in the dust.


Integrated Marketing - It's A Worldwide Phenomenon

I've been preaching the value of an integrated marketing strategy for some time now and while my focus has been mainly on US-based companies and consumers, it would appear the idea of integrated marketing is catching on everywhere as consumers Down Under want an integrated message just like the rest of us.