facebook

PlayStation Goes Social - Video Game Engagement Trends

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.


The Best Best Lists That List Recaps of Marketing 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.


Is Facebook Holding Your Brand For Ransom? Tall Tales Of Pay Requirements To View Posts

Do you have one of those Facebook friends that constantly posts rumors about celebrity deaths, UFO sightings, changes to Facebook policies, and other gossip? For some people, the lure of a rumor becomes too great to ignore, especially when it comes to changes that affect their business’ social media presence. 


Did “Call Me Maybe” And Social Media Really Change Music Marketing?

Are social media tactics “upending” the music industry, or are they simply becoming recognized as part of an integrated multi-platform approach to marketing? 


Is Customer Perception Of Your Brand Curbed By Low Price?

Does Megabus demonstrate why operating your brand solely on a low-price-focused approach puts you at risk?

For those of us on the Eastern Seaboard, the cheapest way to get from one city to another is usually one of the low-cost curbside bus services that take passengers to a number of different places throughout the US and Canada. It’s an inexpensive way to get from Point A to Point B, but you often get what you pay for, with less-than-timely service and a reputation tied much more closely with price than safety.


Book Burning Brings Community Together

Crisis communications doesn’t need to be a head-to-head messaging competition. Through smart tactics melding together with grass roots efforts, events, social media and traditional PR, it’s possible to direct the conversation in clever ways. The benefits of implementing this kind of strategic approach were reflected in how the Troy Library addressed a recent crisis.


In The Wake of Facebook, Remember Your Brand Pillars

As we all question what will happen to Facebook, it seems that many have become focused on being the “it” thing now, and not being remembered as the one and only. 

Emblazoned with an imprint of a sextant, the white bound book with attached grey bookmark appears near holy as it commands attention from anyone who sees it. You’re guided through the life of Florentine Ariosto Jones beginning in Boston, who then traveled across the Atlantic to Switzerland over 140 years ago.

Posted in:

What The Facebook IPO Means For Brand Marketers

Now that Facebook is public, will priority shift from pure innovation to a focus on investors? What impact will enhancements to their current revenue streams have on brands?


Online Streaming Radio Presents Opportunity for Brands

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer


As Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?

The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way?