emarketer

Online Streaming Radio Presents Opportunity for Brands

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer


Online Video And Why Marketers And Advertisers Need To Be Using It

Your computer, mobile or tablet screen... is it not the same as a television screen? Of course it is. And we don't "read" TV do we? Hell no, we "watch" it. So it's no surprise that the popularity of online video is growing by the second, and why marketers and advertisers better wake up and smell the video coffee burning... as it were.

Posted in:

Digital Marketers: Use Incentives To Improve Online Ad Success

Using incentives is nothing new in the world of marketing and advertising but a recent study shows that combining incentives with a branded message can increase consumer interaction with an online ad by as much as 91%.


Social Media Impacts The Luxury Consumer, Too

Think social media is only for the non-affluent consumer? Think the wealthy are not affected and swayed by the court of public social media opinion Think again...


Marketers Still Not Integrating Their Marketing Strategy

Study Reveals Marketers Still Not Practicing True Integration

Posted in:

Why Marketers Need To Pay Attention To Online Reviews

A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews.


Why Marketers Need To Get In The Game Of Online Games And Mobile Games

With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform.


Don't Look Behind You LinkedIn, Facebook May Be Gaining On You

Last week it was Don't Look Behind You Facebook, Google+ May Be Gaining On You where I told of the amazing ascent of Google+ and the possible threat it poses to Facebook. Well today comes word that Facebook looks to take a bite out of LinkedIn's job recruitment and online networking pie.

Posted in:

The Trends In Social Advertising Survey - Behind The Numbers

Released on August 1, 2011, the Trends In Social Advertising Survey by Brian Solis and The Pivot Conference will surely be one that's bandied about and its results shared often. But I wanted to take a look, a deeper look if you, behind the numbers.


Location And Repetition Key To Online Ad Success

Findings from a recently released report show that online ads appearing "above the fold" are nearly seven times more effective at generating a click through than those appearing "below the fold" and that the more times someone sees an ad the more likely they are to click through and take action.

Posted in: