digital marketing

What Brand Managers Can Learn From The Music Industry

Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time... that's a winning recipe for the music industry, and brand managers and product managers would be wise to do the same.


What 2012 Holds For The Digital Marketing Industry – A Sneak Preview

Our CEO Linda Rosanio takes on the role of soothsayer once again this year for the Philly Ad Club.  Her annual “Outlook” article for the Ad Club News predicts the trends that will chart the course of the digital marketing industry for the year ahead.


The Perfect Search Engine And How It Would Impact Marketers And Advertisers

The word "perfect" is such a strong and powerful one. Reaching perfection, while the goal of many, is not often reached. But if you're a marketer or advertiser, just imagine a world where the Perfect Search Engine (PSE) exists. Well, the folks over at Search Engine Land did... and so did we. 


Facebook And Google + Up The Engagement Factor For Marketers

In the latest, and certainly not the last round of updates in the ever-growing battle for social supremacy among brand managers, both Facebook and Google+ announced updates - each designed to help brands and brand marketers to engage more with their fans and customers. 


Why Brand Marketers Need More Brand Ambassadors

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.

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The Major Disconnect Between Brands And Consumers When It Comes To Social Media

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. 


What The New Twitter Brand Pages Mean To Marketers

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.


In The Social Media And Digital World, Brands Can't Take A Sick Day

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. 


Social Media And Word Of Mouth Marketing May Not Be The Same But...

Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree. 


CMOs Struggling To Keep Up With The Digital Revolution

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.