brand marketing

Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

By Star Group Author Team
Posted on Thu, Jan 5th, 2012

Back in December I shared results of a survey which revealed, among many other things, that marketers don't get it. They don't get why consumers want to engage and follow their brands in the social media space. Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.

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Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012... And Beyond

By Star Group Author Team
Posted on Wed, Jan 4th, 2012

It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012... and beyond.

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What Brand Managers Can Learn From The Music Industry

By Adam Leiter
Posted on Tue, Jan 3rd, 2012

Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time... that's a winning recipe for the music industry, and brand managers and product managers would be wise to do the same.

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How Does FedEx Grade Out For Their Handling Of Their Recent Delivery Driver Debacle

By Star Group Author Team
Posted on Fri, Dec 23rd, 2011

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.

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The Perfect Search Engine And How It Would Impact Marketers And Advertisers

By Star Group Author Team
Posted on Thu, Dec 22nd, 2011

The word "perfect" is such a strong and powerful one. Reaching perfection, while the goal of many, is not often reached. But if you're a marketer or advertiser, just imagine a world where the Perfect Search Engine (PSE) exists. Well, the folks over at Search Engine Land did... and so did we. 

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Brand Managers Who Want More Loyal Customers Need To Do This

By Star Group Author Team
Posted on Wed, Dec 21st, 2011

Every brand manager and product manager in the world wants more loyal customers, right? Well if they can master the art of one-simple 6-letter word they would be well on their way to achieving their goals.

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Facebook And Google + Up The Engagement Factor For Marketers

By Star Group Author Team
Posted on Mon, Dec 19th, 2011

In the latest, and certainly not the last round of updates in the ever-growing battle for social supremacy among brand managers, both Facebook and Google+ announced updates - each designed to help brands and brand marketers to engage more with their fans and customers. 

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Why Brand Marketers Need More Brand Ambassadors

By Star Group Author Team
Posted on Fri, Dec 16th, 2011

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.

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The Major Disconnect Between Brands And Consumers When It Comes To Social Media

By Star Group Author Team
Posted on Wed, Dec 14th, 2011

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. 

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Are B2B Marketers Not Using Twitter Correctly?

By Star Group Author Team
Posted on Tue, Dec 13th, 2011

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.

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