brand marketers

Seven Marketing Lessons From Pulp Fiction

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.


Chipotle Shows How True Branding Is More Than A Tagline

A brand is more than just a logo and a tagline. When different pieces of the marketing mix can be brought together with cohesive planning and execution, an enduring and profitable brand platform is created. Chipotle's first national commercial succeeded in strengthening their brand thanks not only to creative, but because its messaging linked back to the company's core promise.

 

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QR Codes Aren’t Sweet Without Strategy

QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers.

 


The Struggle To Engage Across Multiple Channels Rages On

Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels.


Santorum’s Google Bomb – A Lesson In Digital Crisis 101

What do businesses and brands have to learn from the Santorum/Savage “Google Problem”? Unwanted search results will always be alive online, and it takes an active approach to keep them managed as much as possible. With the right tactics, it’s possible to minimize reputational threats, but simply complaining about them will not find a resolution.

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Tips On Creating Engaging Mobile Websites For Pharma Marketers

The world of pharmaceutical advertising and marketing always brings with it its own set of unique challenges… and designing a mobile site is no different.  Here are some tips to help with the process.


Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

Back in December I shared results of a survey which revealed, among many other things, that marketers don't get it. They don't get why consumers want to engage and follow their brands in the social media space. Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.


Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012... And Beyond

It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012... and beyond.


What Brand Managers Can Learn From The Music Industry

Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time... that's a winning recipe for the music industry, and brand managers and product managers would be wise to do the same.


Consumers Choose Email Over All Other Channels To Communicate With Their Favorite Brands

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.