brand managers

The Struggle To Engage Across Multiple Channels Rages On

Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels.


Santorum’s Google Bomb – A Lesson In Digital Crisis 101

What do businesses and brands have to learn from the Santorum/Savage “Google Problem”? Unwanted search results will always be alive online, and it takes an active approach to keep them managed as much as possible. With the right tactics, it’s possible to minimize reputational threats, but simply complaining about them will not find a resolution.

Posted in:

Tips On Creating Engaging Mobile Websites For Pharma Marketers

The world of pharmaceutical advertising and marketing always brings with it its own set of unique challenges… and designing a mobile site is no different.  Here are some tips to help with the process.


When It Comes To Social Media, Consumers Wont Take No For An Answer

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."


10 Fearless Public Relations Crisis Predictions For 2012

Some things in life are predictable. Like the sun coming up every morning, you just know there's going to be a public relations crisis sooner or later. Here's my 10 PR crisis predictions for 2012 along with some helpful tips and Do's and Don'ts.

Posted in:

Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

Back in December I shared results of a survey which revealed, among many other things, that marketers don't get it. They don't get why consumers want to engage and follow their brands in the social media space. Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.


Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012... And Beyond

It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012... and beyond.


What Brand Managers Can Learn From The Music Industry

Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time... that's a winning recipe for the music industry, and brand managers and product managers would be wise to do the same.


Consumers Choose Email Over All Other Channels To Communicate With Their Favorite Brands

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.


How Does FedEx Grade Out For Their Handling Of Their Recent Delivery Driver Debacle

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.