b2c marketing strategy

The Struggle To Engage Across Multiple Channels Rages On

Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels.


Why Brand Marketers Need More Brand Ambassadors

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.

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Are B2B Marketers Not Using Twitter Correctly?

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.


Engagement Is The Most Important Digital Challenge For Marketers

According to a recent McKinsey quarterly report, having the ability to engage their customers and leverage those relationships is the number one digitally-related challenge facing marketers today.


Mobile Marketing Is King - Cyber Monday Mobile Marketing Sales Up 192% Over Last Year

For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that sales via a mobile phone/smartphone/tablet on Cyber Monday 2011 increased an incredible 192% over last year. And you can expect that number to only go higher next year. 


Has Black Friday Become Thoughtless Thursday?

Major brands - from Walmart to Kmart to Sears to Old Navy, to name but a few, will be open for business on Thanksgiving night. As if that's not bad enough, one major department store is running a commercial which features someone stealing something out of another person's shopping cart.  

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Marketing Integration - The Number 1 Thing B2B And B2C Marketers Want To And Need To Learn

Not Search Engine Marketing. Not PPC. Not even Social Media Marketing. No, the #1 thing B2B Marketers and B2C Marketers alike want to learn more about is marketing integration and creating a true integrated marketing strategy. 


Mobile Marketing - Fish Where The Fish Are

In case you were out of touch with the real world for the past 12 - 36 months, the world is gone mobile phone and smartphone crazy. Consumers by the boatload are using their cell phone to do everything, including shop, AKA spend money which is why it's so vital for B2C marketers to cast their marketing lines where the big fish are...


Online Video And Why Marketers And Advertisers Need To Be Using It

Your computer, mobile or tablet screen... is it not the same as a television screen? Of course it is. And we don't "read" TV do we? Hell no, we "watch" it. So it's no surprise that the popularity of online video is growing by the second, and why marketers and advertisers better wake up and smell the video coffee burning... as it were.

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When It Comes To Consumer Marketing, Is Brand Loyalty A Thing Of The Past?

In just three years there's been a 20% decrease among consumers in brand loyalty, according to a study conducted by comScore. Those who make their living in the world of consumer marketing or business to consumer marketing or B2C marketing - whatever the hot phrase is these days, would be wise to keep reading...

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