b2b marketing

New YouTube Analytics Helps Marketers Engage With More Audiences

By Star Group Author Team
Posted on Wed, Nov 30th, 2011

Thanks to a new analytics tool, YouTube will now provide users with a whole new wealth of information which will help marketers and advertisers alike engage with their audiences.

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Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

By Star Group Author Team
Posted on Mon, Nov 28th, 2011

Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those in the business to consumer marketing world. Well, we all know what happens when one assumes...

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Marketing Integration - The Number 1 Thing B2B And B2C Marketers Want To And Need To Learn

By Star Group Author Team
Posted on Wed, Nov 16th, 2011

Not Search Engine Marketing. Not PPC. Not even Social Media Marketing. No, the #1 thing B2B Marketers and B2C Marketers alike want to learn more about is marketing integration and creating a true integrated marketing strategy. 

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Online Video And Why Marketers And Advertisers Need To Be Using It

By Star Group Author Team
Posted on Tue, Nov 8th, 2011

Your computer, mobile or tablet screen... is it not the same as a television screen? Of course it is. And we don't "read" TV do we? Hell no, we "watch" it. So it's no surprise that the popularity of online video is growing by the second, and why marketers and advertisers better wake up and smell the video coffee burning... as it were.

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Chapstick - Another Example Of A Brand Who Doesn't Get Social Media, No Butts About It

By Star Group Author Team
Posted on Fri, Oct 28th, 2011

Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn't get it when it comes to social media - in this case Chapstick. 

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When It Comes To Social Media, Companies Need To Look In Before Looking Out

By Star Group Author Team
Posted on Wed, Oct 26th, 2011

From where I sit it appears a great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool or even AFTER they get their feet wet.

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Advertisers Marketing To Baby Boomers Just Got An Additional Thirty-Eight Million Prospects

By Star Group Author Team
Posted on Tue, Oct 25th, 2011

In the United States alone, over 50% of the discretionary spending power rests with the baby boomers and they are responsible for over half of all consumer spending. And now, thanks to AARP, advertisers now have a whole slew of avenues to reach them. 

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The Future Of Business To Business Marketing Summed Up In Two Words: Content Marketing

By Star Group Author Team
Posted on Wed, Oct 19th, 2011

While generating leads remains the number one objective for business to business marketing folks, the method by which they are generating those leads is shifting as more business to business marketers move toward Content Marketing as a tactic. But the road to successful Content Marketing is paved with many challenges.

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Why Mobile Email Marketing Is Important To Marketers And Advertisers

By Star Group Author Team
Posted on Tue, Oct 18th, 2011

Mobile marketing and mobile advertising is of course exploding and the opportunities for marketers and advertisers are plentiful, and according to a recent Nielsen study, marketers and advertisers would be wise to include mobile email marketing in their integrated marketing communications strategies.

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Using Augmented Reality As Part Of An Integrated Marketing Communications Strategy

By Star Group Author Team
Posted on Mon, Oct 17th, 2011

The popularity of mobile phones, particularly smartphones, as well as tablets, are of course on the rise and along with that popularity comes a rise in the use of augmented reality technologies. Here's one example of using augmented reality as part on an overall integrated marketing communications strategy.

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