b2b marketing

SEO For Brands, A Post-Super Bowl Trend Talk

Last week, before the Super Bowl, we took a look at what search terms were trending leading up to the game. But even if it’s not something as widely watched and discussed as the Super Bowl, outside events can have an impact on search terms for top brands.

Last week, before Super Bowl XLVI even happened, we took a look at what search terms were trending leading up to the game, and also made a bold prediction:


Can A Parking Authority Blog Drive Home The Right Message?

One of the golden rules of social media marketing is adapting to the tone and conversation style of your intended audience. It's important to promote a two-way conversation rather than a one-way message delivery system, interacting with the intended community. But should this apply to official city government entities as well?


The Struggle To Engage Across Multiple Channels Rages On

Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels.


Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012... And Beyond

It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012... and beyond.


Brand Managers Who Want More Loyal Customers Need To Do This

Every brand manager and product manager in the world wants more loyal customers, right? Well if they can master the art of one-simple 6-letter word they would be well on their way to achieving their goals.


Facebook And Google + Up The Engagement Factor For Marketers

In the latest, and certainly not the last round of updates in the ever-growing battle for social supremacy among brand managers, both Facebook and Google+ announced updates - each designed to help brands and brand marketers to engage more with their fans and customers. 


The Major Disconnect Between Brands And Consumers When It Comes To Social Media

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. 


Are B2B Marketers Not Using Twitter Correctly?

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.


What The New Twitter Brand Pages Mean To Marketers

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.


Engagement Is The Most Important Digital Challenge For Marketers

According to a recent McKinsey quarterly report, having the ability to engage their customers and leverage those relationships is the number one digitally-related challenge facing marketers today.