b2b marketing

Google Analytics (Not Provided) and Firefox (Not Set) - Online Search Marketers May Find These Updates Are (Not Cool)

Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions?


Twitter Verification Implications for Brand Marketers

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?


Seven Marketing Lessons From Pulp Fiction

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.


Did Mad Men Measure ROI? What Don Draper’s Been Missing for Brand Marketers

When the Don Drapers of the world launched a client campaign, there was only one performance indicator – sales figures. If sales went up, the campaign was a success. So now that we are able to measure each aspect of a campaign, why do some folks still look at the components in a silo?


As Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?

The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way?


Triple Bottom Line Thinking for Social Media

Please take a moment to check out my recent guest blog post on Tamar Weinberg's Techipedia blog.


Tom Sawyer Goes Social – Hootsuite’s Crowdsourcing Insights

A lot of companies talk about user-generated content and crowdsourcing from advocates, but it’s first critical to think about what motivates people to work on a brand’s behalf…

 


Throwaway Marketing – Why We Trash Some Of Our Best Ideas

Walking away from a good idea is difficult, but it's often just as important as creating one in the process of making a concept come to life.

 

Posted in:

Star Group At South By – Best Weekend Quotes From SXSW Interactive

Our favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media.

 


Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

Do you feel the the need for your brand to be present on every social platform available? Even for large companies, it takes the right evaluation and methodology to decide where to focus resources, especially when they are limited. Multiple touchpoints for interaction are important, but not at the cost of spending time and resources on a format devoid of your audience.