b2b marketers

YouTube Time Stamp For Brands, Because “Ain’t Nobody Got Time For That”

How brands can take advantage of the new YouTube Time Stamp feature for targeted messaging and fostering social engagement.


When Crisis Communications Bleeds Into Community Support

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?


One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”


Seven Marketing Lessons From 007 Villains

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.


Can Content Be Good For Marketing If It Isn’t Original?

Content marketing is the hottest buzzword in marketing, but if it’s not original or imaginative can it retain the heat?


The Power Of Words In Brand Marketing

When crafting information on clients’ behalf, it's important to make sure messaging is consistent while balancing the need to keep language fresh.

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Brand Managers Learn From Paul Ryan: Are You Master Of Your Domain?

Whether you’re a politician, a musician or a major brand, spending a little extra money on domain names now can save you from big headaches down the road.


Your Brand Is Missing The Mark On Social Monitoring For Negative Feedback

As brands recognize the importance of instituting social monitoring for negative feedback, they should keep in mind that focusing only on the negative will bring limited returns. Instead, embrace the opportunity to take information and apply it to broader strategy. 

When I say social monitoring, you say negative feedback!

Social monitoring!

Negative feedback!

Social monitoring!

Negative feedback!


In The Wake of Facebook, Remember Your Brand Pillars

As we all question what will happen to Facebook, it seems that many have become focused on being the “it” thing now, and not being remembered as the one and only. 

Emblazoned with an imprint of a sextant, the white bound book with attached grey bookmark appears near holy as it commands attention from anyone who sees it. You’re guided through the life of Florentine Ariosto Jones beginning in Boston, who then traveled across the Atlantic to Switzerland over 140 years ago.

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What The Facebook IPO Means For Brand Marketers

Now that Facebook is public, will priority shift from pure innovation to a focus on investors? What impact will enhancements to their current revenue streams have on brands?