Traditional (Offline) Marketing

Stories, posts, news and features related to Traditional (Offline) Marketing services such as direct marketing, direct mail, word of mouth marketing, print, guerilla marketing and more.

If Print Is Dead, Then How Is It Serving Meals?

With the rise of digital, social, niche, and hyper-local content and reporting, it’s true that “traditional” print publications don’t hold the same command as we’ve known them to have for the past 400 or so years. But to paraphrase the oft used quote “the report of its death was an exaggeration.” 


What Evokes Emotion In Three Seconds? A Mental Exercise In Emotional Creativity

How can you evoke emotion from someone in just three seconds? It needs to be personal…


Marketing Dollars For Non-Profits: Is It Smart To Give To Get Back?

As many companies and shareholders have squeezed philanthropic budgets, a number of organizations have placed charitable dollars into marketing department budgets. Investing marketing dollars can be a viable option that is favorable to non-profits as well, but marketers need to think long-term about sponsorship opportunities for real success and value.


Seven Marketing Lessons From Pulp Fiction

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.


Did Mad Men Measure ROI? What Don Draper’s Been Missing for Brand Marketers

When the Don Drapers of the world launched a client campaign, there was only one performance indicator – sales figures. If sales went up, the campaign was a success. So now that we are able to measure each aspect of a campaign, why do some folks still look at the components in a silo?


Homeless Hotspots' Good Intentions Can't Stop Crisis Communications

"Homeless Hotspots" at SXSW brought up an issue that many well-intentioned campaigns encounter...when your intended conversation goes off-track and causes the need for crisis communications.


The Struggle To Engage Across Multiple Channels Rages On

Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels.


Marketing Integration - The Number 1 Thing B2B And B2C Marketers Want To And Need To Learn

Not Search Engine Marketing. Not PPC. Not even Social Media Marketing. No, the #1 thing B2B Marketers and B2C Marketers alike want to learn more about is marketing integration and creating a true integrated marketing strategy. 


Integrated Marketing - It's A Worldwide Phenomenon

I've been preaching the value of an integrated marketing strategy for some time now and while my focus has been mainly on US-based companies and consumers, it would appear the idea of integrated marketing is catching on everywhere as consumers Down Under want an integrated message just like the rest of us.


Integrated Marketing - The Holy Grail Of Marketing?

I am beginning to wonder if finding the lost City of Atlantis or figuring out how Pauly Shore actually had a career would be easier than getting marketers to grasp fully the importance and benefits of an integrated marketing strategy.