Public Relations

Stories, posts, news and features about the world of public relations.

Content Before Klout – Why Social Influence Is More Than A Score

Today let’s start things off with a self-affirmation a-la Stuart Smalley. You are not a number. Like a beautiful, intricate, and fragile snowflake you are as unique online as you are in the real world, and that’s ok… so step back from your Klout Score and take a look at the ways, rather than the amount, you are engaging with your networks online.

Does Your Company Need Reputation Insurance?

In today's hyperactive, always-on-the-go digital-crazed world we live in... where one misplaced Tweet can undo a lifetime of brand equity, having a crisis management plan in place is imperative. But does it make sense to pay an added expense for proper reputation management?

Marketers And Advertisers: Women Are Driving The Purchasing Bus, Get Used To It

"Women control the majority of purchasing decisions in a household and their influence is growing." That's just one of the many key findings from a Nielsen Study which showed that women the world over are in control of purchasing decisions which should serve as a wake up call to business to consumer (B2C) marketers and advertisers across the globe. 

McTweet Controversy... You Cannot Be Serious

Our President of Public Relations chimes in on the recent McDonald's Twitter controversy and explains it has to be a hoax based on his previous experiences with the folks from the Golden Arches.

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Many Unhappy Returns: Gulf Oil Spill Anniversary

The recent passing of the anniversary of the Deepwater Horizon Oil Spill in which eleven were killed and 4.2 million barrels discharged into the Gulf of Mexico is spotlighting the on-going debate about how much damage this incident really may have done to the environment.

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