Public Relations

Stories, posts, news and features about the world of public relations.

When Crisis Communications Bleeds Into Community Support

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?


Seven Marketing Lessons From 007 Villains

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.


The Power Of Words In Brand Marketing

When crafting information on clients’ behalf, it's important to make sure messaging is consistent while balancing the need to keep language fresh.

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Marketing Dollars For Non-Profits: Is It Smart To Give To Get Back?

As many companies and shareholders have squeezed philanthropic budgets, a number of organizations have placed charitable dollars into marketing department budgets. Investing marketing dollars can be a viable option that is favorable to non-profits as well, but marketers need to think long-term about sponsorship opportunities for real success and value.


Book Burning Brings Community Together

Crisis communications doesn’t need to be a head-to-head messaging competition. Through smart tactics melding together with grass roots efforts, events, social media and traditional PR, it’s possible to direct the conversation in clever ways. The benefits of implementing this kind of strategic approach were reflected in how the Troy Library addressed a recent crisis.


Seven Marketing Lessons From Pulp Fiction

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.


Homeless Hotspots' Good Intentions Can't Stop Crisis Communications

"Homeless Hotspots" at SXSW brought up an issue that many well-intentioned campaigns encounter...when your intended conversation goes off-track and causes the need for crisis communications.


As Paid Opportunities Prosper, Communications Pros Must Look Beyond The Placement

The line between "earned" media and "paid" media continues to blur in the world of news, and it has become even more crucial for PR pros to establish relationships with media contacts that uphold the tradition of evaluating content for news’ sake. 

 

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10 Fearless Public Relations Crisis Predictions For 2012

Some things in life are predictable. Like the sun coming up every morning, you just know there's going to be a public relations crisis sooner or later. Here's my 10 PR crisis predictions for 2012 along with some helpful tips and Do's and Don'ts.

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How Does FedEx Grade Out For Their Handling Of Their Recent Delivery Driver Debacle

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.