Mobile Marketing & Web Devices

Stories, posts, news, and features related to marketing on mobile platforms include iOS, Android, Blackberry, iPhones, iPads, tablets, and other web-ready devices.

Digital Overload: Could there be TMI?

With the proliferation of smartphones and mobile devices, we all recognize that shoppers can now get vast amounts of information wherever they are, whenever they want it. Now, as marketers, we can spend our work hours and brain cells on how to effectively navigate this complex online landscape.


If Print Is Dead, Then How Is It Serving Meals?

With the rise of digital, social, niche, and hyper-local content and reporting, it’s true that “traditional” print publications don’t hold the same command as we’ve known them to have for the past 400 or so years. But to paraphrase the oft used quote “the report of its death was an exaggeration.” 


One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”


Dealed To Death – Are Your Coupons Going To A Zombie Audience?

Consumers are experts at finding ways to filter out the daily bombardment of advertisements through most mediums. However, with people now opting into more and more daily deals, how can you be sure they aren’t turning a blind eye to the amazing special on your product or services?  


Online Streaming Radio Presents Opportunity for Brands

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer


Will Google Goggles Take Over the Smartphone World?

Instead of just competing in the touchscreen wars Google is experimenting with SciFi tech and bringing the screen to our face to help “keep us in the moment”.
 
Remember when it was considered "uncool to have Coke bottle glasses and Rec Specs instantly defined you as the sports nerd?  Well, Google is inadvertently trying to change that with their prototype augmented reality Google Goggles.  I think it’s the right time and the right idea to innovate and try to leap ahead of Apple and Microsoft.

Star Group At South By – Best Weekend Quotes From SXSW Interactive

Our favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media.

 


Beyond the Box: The Metamorphosis of Television

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

TV Everywhere could be a big moneymaker for advertisers and networks. Viewers now have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost, which will change the way TV is purchased from a media standpoint. 

 


QR Codes Aren’t Sweet Without Strategy

QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers.

 


Tips On Creating Engaging Mobile Websites For Pharma Marketers

The world of pharmaceutical advertising and marketing always brings with it its own set of unique challenges… and designing a mobile site is no different.  Here are some tips to help with the process.