Miscellaneous

Miscellaneous posts, stories and news we think are worth sharing.

PlayStation Goes Social - Video Game Engagement Trends

By Ryan Burchinow
Posted on Thu, Feb 21st, 2013

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.

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The Best Best Lists That List Recaps of Marketing 2012

By Adam Leiter
Posted on Fri, Dec 28th, 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.

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Seven Marketing Lessons From 007 Villains

By Adam Leiter
Posted on Tue, Nov 6th, 2012

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.

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What Evokes Emotion In Three Seconds? A Mental Exercise In Emotional Creativity

By Jessica Doban
Posted on Fri, Jul 13th, 2012

How can you evoke emotion from someone in just three seconds? It needs to be personal…

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Marketing Dollars For Non-Profits: Is It Smart To Give To Get Back?

By Dawn Mills
Posted on Tue, Jun 26th, 2012

As many companies and shareholders have squeezed philanthropic budgets, a number of organizations have placed charitable dollars into marketing department budgets. Investing marketing dollars can be a viable option that is favorable to non-profits as well, but marketers need to think long-term about sponsorship opportunities for real success and value.

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Seven Marketing Lessons From Pulp Fiction

By Adam Leiter
Posted on Tue, May 8th, 2012

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.

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Friday Fun - Fun With Christmas

By Star Group Author Team
Posted on Fri, Dec 23rd, 2011

Friday Fun is just what the name implies - it's Friday, so let's have some fun. Every Friday we'll bring you something funny, at least we think it is :) Might be a picture or a post or something completely different. This week it's fun with Christmas.

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Friday Fun - Fun With Digital Humor

By Star Group Author Team
Posted on Fri, Dec 16th, 2011

Friday Fun is just what the name implies - it's Friday, so let's have some fun. Every Friday we'll bring you something funny, at least we think it is :) Might be a picture or a post or something completely different. This week it's fun with Digital Humor.

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Friday Fun - Fun With Misheard Song Lyrics

By Star Group Author Team
Posted on Fri, Dec 2nd, 2011

Friday Fun is just what the name implies - it's Friday, so let's have some fun. Every Friday we'll bring you something funny, at least we think it is :) Might be a picture or a post or something completely different. This week it's fun with misheard song lyrics. 

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Social Media And Word Of Mouth Marketing May Not Be The Same But...

By Star Group Author Team
Posted on Mon, Nov 21st, 2011

Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree. 

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