Branding

Stories, posts, news and features about all aspects of Branding from conception and planning to creative strategy to development and production.

Digital Overload: Could there be TMI?

With the proliferation of smartphones and mobile devices, we all recognize that shoppers can now get vast amounts of information wherever they are, whenever they want it. Now, as marketers, we can spend our work hours and brain cells on how to effectively navigate this complex online landscape.


PlayStation Goes Social - Video Game Engagement Trends

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.


The Best Best Lists That List Recaps of Marketing 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.


One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”


Neither Shaken Nor Stirred, How Bond’s Brand Stayed True While Changing

We've been on a James Bond kick recently, and with Skyfall breaking the record for biggest Bond film opening weekend, it's worth discussing how the brand has evolved.

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Brand Managers Learn From Paul Ryan: Are You Master Of Your Domain?

Whether you’re a politician, a musician or a major brand, spending a little extra money on domain names now can save you from big headaches down the road.


Is Customer Perception Of Your Brand Curbed By Low Price?

Does Megabus demonstrate why operating your brand solely on a low-price-focused approach puts you at risk?

For those of us on the Eastern Seaboard, the cheapest way to get from one city to another is usually one of the low-cost curbside bus services that take passengers to a number of different places throughout the US and Canada. It’s an inexpensive way to get from Point A to Point B, but you often get what you pay for, with less-than-timely service and a reputation tied much more closely with price than safety.


In The Wake of Facebook, Remember Your Brand Pillars

As we all question what will happen to Facebook, it seems that many have become focused on being the “it” thing now, and not being remembered as the one and only. 

Emblazoned with an imprint of a sextant, the white bound book with attached grey bookmark appears near holy as it commands attention from anyone who sees it. You’re guided through the life of Florentine Ariosto Jones beginning in Boston, who then traveled across the Atlantic to Switzerland over 140 years ago.

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Nike Runs In A Different Messaging Direction - What Other Brands Can Learn

Sometimes even the most well known brands change their messaging. This is usually done during a rebranding process, implementing a makeover to redefine key messages to consumers, but sometimes a brand makes changes when they are missing a portion of their target market.

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Seven Marketing Lessons From Pulp Fiction

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.