Search Engine Mktg Professional
Search Engine Marketing Professional
Location: Philadelphia
About the Job:
We have an immediate opening for a talented creative Search Engine Marketing Professional with experience in successfully managing pay-per-click advertising campaigns for pharmaceutical, biotech, and institutional accounts.
Responsibilities include but are not limited to:
- Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
- Work with creative team to develop ad text to align with client strategic imperatives.
- Implement successful bidding strategies and effective keyword management.
- Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
- Monitor and make recommendations on search trends in pharma marketing, FDA /DDMAC regulations on PPC marketing, competitor PPC marketing, etc.
Requirements and Experience:
- Analytical and problem-solving skills to find solutions to various pay per click advertising problems and prioritize activities.
- Self-starter with a “can-do” attitude and strong work ethic.
- Strong verbal and written communication skills; extreme Internet and e-mail proficiency.
- Strong knowledge of business and an excellent command of the English language, both oral and written.
- Extreme attention to detail and ability to work under pressure
- Bachelor’s degree
- Experience with Paid Search/PPC experience with proven results in pharmaceutical marketing
- Google AdWords Certification
- Knowledge and experience with HTML and Google Analytics
- Prior agency experience a plus
We offer a positive friendly environment, competitive salary and benefits.
Please apply if you are qualified and interested in being considered for this opportunity. Send you resume to digitaljobs@stargroup1.com.
Equal Opportunity Employer