Homepage

Web & Applications Development

Stories, posts, news and features about web & applications development for custom intranet and internet websites, enhanced user experience, shopping portals, and more.

Star Group At South By – Best Weekend Quotes From SXSW Interactive

Our favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media.

 


What Adobe is Doing to Stay Relevant on the Web

It's no secret that Flash as we know it is dying off. For quite a while, Adobe was reluctant to give in on the technology that represents such a large part of their company, but they finally switched from defensive mode to "hey, how can we adapt as a company?" mode.


Why You Should Use A 3rd Party Comment Service On Your Blog And Website

Interacting via comments is one of the best ways to engage your readers, your fans, your customers and prospects alike and while your existing content management system may suffice, here's one argument to at least consider using a 3rd party service for reader and visitor comments. 


Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those in the business to consumer marketing world. Well, we all know what happens when one assumes...


HTML5: What It Is, And More Importantly, What It Isn't

HTML5's early adoption by movers and shakers in the desktop browsers and mobile device market have stirred a lot of excitement, as well as occasional confusion for non-developers and programmers.  This article provides some analogies to help better understand the changes with this latest version of HTML and to clarify common misconceptions as to how it impacts the web. Read more...


From Idea to App: API Services Allow Development Of Custom Apps

"We've all done it at some point.  You're at work, doing the same-old-same-old, and thinking certain processes could probably be made easier and simpler through technology."  What if you could automate the process or streamline it with a custom app?  

As the fourth quarter of 2011 rolled out, not only have several companies unveiled new products coming to market just in time for the holiday shopping season, so too have announcements and revelations to develop and release Application Programming Interfaces (API's) for people to build custom apps to help increase the bottom line for companies large and small alike.  APIs allow people to access data or utilize existing web functionality across different domains.  Common examples include:

  1. tying into a shipping service's API to determine shipping costs at checkout
  2. embedding videos or photos hosted on another website such as YouTube or Flickr
  3. sharing content on social media networks without being completely redirected to another website.
     

Other roles APIs play include1: