It's no secret that Flash as we know it is dying off. For quite a while, Adobe was reluctant to give in on the technology that represents such a large part of their company, but they finally switched from defensive mode to "hey, how can we adapt as a company?" mode.
Interacting via comments is one of the best ways to engage your readers, your fans, your customers and prospects alike and while your existing content management system may suffice, here's one argument to at least consider using a 3rd party service for reader and visitor comments.
Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those in the business to consumer marketing world. Well, we all know what happens when one assumes...
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