Web & Applications Development

Stories, posts, news and features about web & applications development for custom intranet and internet websites, enhanced user experience, shopping portals, and more.

YouTube Time Stamp For Brands, Because “Ain’t Nobody Got Time For That”

By Ryan Burchinow
Posted on Mon, Apr 8th, 2013

How brands can take advantage of the new YouTube Time Stamp feature for targeted messaging and fostering social engagement.

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PlayStation Goes Social - Video Game Engagement Trends

By Ryan Burchinow
Posted on Thu, Feb 21st, 2013

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.

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Star Group At South By – Best Weekend Quotes From SXSW Interactive

By Adam Leiter
Posted on Tue, Mar 13th, 2012

Our favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media.

 

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What Adobe is Doing to Stay Relevant on the Web

By Star Group Author Team
Posted on Wed, Feb 1st, 2012

It's no secret that Flash as we know it is dying off. For quite a while, Adobe was reluctant to give in on the technology that represents such a large part of their company, but they finally switched from defensive mode to "hey, how can we adapt as a company?" mode.

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Why You Should Use A 3rd Party Comment Service On Your Blog And Website

By Star Group Author Team
Posted on Fri, Dec 2nd, 2011

Interacting via comments is one of the best ways to engage your readers, your fans, your customers and prospects alike and while your existing content management system may suffice, here's one argument to at least consider using a 3rd party service for reader and visitor comments. 

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Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

By Star Group Author Team
Posted on Mon, Nov 28th, 2011

Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those in the business to consumer marketing world. Well, we all know what happens when one assumes...

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