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Stories, posts, news and features related to Traditional (Offline) Marketing services such as direct marketing, direct mail, word of mouth marketing, print, guerilla marketing and more.

Seven Marketing Lessons From Pulp Fiction

By Adam Leiter
Posted on Tue, May 8th, 2012

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.

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Did Mad Men Measure ROI? What Don Draper’s Been Missing for Brand Marketers

By Megan Hegarty
Posted on Wed, May 2nd, 2012

When the Don Drapers of the world launched a client campaign, there was only one performance indicator – sales figures. If sales went up, the campaign was a success. So now that we are able to measure each aspect of a campaign, why do some folks still look at the components in a silo?

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Homeless Hotspots' Good Intentions Can't Stop Crisis Communications

By Jennifer Bilotta
Posted on Thu, Mar 15th, 2012

"Homeless Hotspots" at SXSW brought up an issue that many well-intentioned campaigns encounter...when your intended conversation goes off-track and causes the need for crisis communications.

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The Struggle To Engage Across Multiple Channels Rages On

By Steve Olenski
Posted on Wed, Jan 11th, 2012

Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels.

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Marketing Integration - The Number 1 Thing B2B And B2C Marketers Want To And Need To Learn

By Steve Olenski
Posted on Wed, Nov 16th, 2011

Not Search Engine Marketing. Not PPC. Not even Social Media Marketing. No, the #1 thing B2B Marketers and B2C Marketers alike want to learn more about is marketing integration and creating a true integrated marketing strategy. 

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Integrated Marketing - It's A Worldwide Phenomenon

By Steve Olenski
Posted on Mon, Sep 26th, 2011

I've been preaching the value of an integrated marketing strategy for some time now and while my focus has been mainly on US-based companies and consumers, it would appear the idea of integrated marketing is catching on everywhere as consumers Down Under want an integrated message just like the rest of us.

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