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Stories, posts, news and features related to social media marketing including Facebook, Twitter, Google+, LinkedIn, YouTube, and other emerging media.

Twitter Verification Implications for Brand Marketers

By Adam Leiter
Posted on Tue, May 15th, 2012

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?

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Online Streaming Radio Presents Opportunity for Brands

By Denise K. Myers
Posted on Thu, May 10th, 2012

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

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Seven Marketing Lessons From Pulp Fiction

By Adam Leiter
Posted on Tue, May 8th, 2012

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.

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As Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?

By Adam Leiter
Posted on Tue, Apr 24th, 2012

The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way?

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Let's Get Visual With Social Media

By Josh Spiegel
Posted on Tue, Apr 10th, 2012

There are plenty of examples of unique ways to use imagery all over the internet, but all businesses are different, so which is right for you? 

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Triple Bottom Line Thinking for Social Media

By Adam Leiter
Posted on Wed, Apr 4th, 2012

Please take a moment to check out my recent guest blog post on Tamar Weinberg's Techipedia blog.

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