Social Media / Emerging Media

Stories, posts, news and features related to social media marketing including Facebook, Twitter, Google+, LinkedIn, YouTube, and other emerging media.

YouTube Time Stamp For Brands, Because “Ain’t Nobody Got Time For That”

By Ryan Burchinow
Posted on Mon, Apr 8th, 2013

How brands can take advantage of the new YouTube Time Stamp feature for targeted messaging and fostering social engagement.

Posted in:

When Crisis Communications Bleeds Into Community Support

By Adam Leiter
Posted on Wed, Apr 3rd, 2013

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?

Posted in:

PlayStation Goes Social - Video Game Engagement Trends

By Ryan Burchinow
Posted on Thu, Feb 21st, 2013

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.

Posted in:

Valentine’s Data Crunching – Being Strategic In Love And Marketing

By Alison Kessler
Posted on Wed, Feb 13th, 2013

What can marketers learn from a data-crunching SEO-optimized online dater? A Lot.

Posted in:

One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

By Alison Kessler
Posted on Thu, Dec 27th, 2012

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”

Posted in:

Seven Marketing Lessons From 007 Villains

By Adam Leiter
Posted on Tue, Nov 6th, 2012

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.

Posted in: