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Stories, posts, news and features regarding Search Engine Marketing (SEM), Paid Search, Pay-per-click (PPC) Ads, Seach Engine Optimization (SEO), Organic Search Ranking, and more.

Did Mad Men Measure ROI? What Don Draper’s Been Missing for Brand Marketers

By Megan Hegarty
Posted on Wed, May 2nd, 2012

When the Don Drapers of the world launched a client campaign, there was only one performance indicator – sales figures. If sales went up, the campaign was a success. So now that we are able to measure each aspect of a campaign, why do some folks still look at the components in a silo?

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Star Group At South By – Best Weekend Quotes From SXSW Interactive

By Adam Leiter
Posted on Tue, Mar 13th, 2012

Our favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media.

 

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SEO For Brands, A Post-Super Bowl Trend Talk

By David Arico
Posted on Tue, Feb 7th, 2012

Last week, before the Super Bowl, we took a look at what search terms were trending leading up to the game. But even if it’s not something as widely watched and discussed as the Super Bowl, outside events can have an impact on search terms for top brands.

Last week, before Super Bowl XLVI even happened, we took a look at what search terms were trending leading up to the game, and also made a bold prediction:

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The Perfect Search Engine And How It Would Impact Marketers And Advertisers

By Steve Olenski
Posted on Thu, Dec 22nd, 2011

The word "perfect" is such a strong and powerful one. Reaching perfection, while the goal of many, is not often reached. But if you're a marketer or advertiser, just imagine a world where the Perfect Search Engine (PSE) exists. Well, the folks over at Search Engine Land did... and so did we. 

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Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

By Steve Olenski
Posted on Mon, Nov 28th, 2011

Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those in the business to consumer marketing world. Well, we all know what happens when one assumes...

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Google Analytics’ New Visitors Flow Feature: Great GA Update Or The Greatest Ever?

By Josh Spiegel
Posted on Fri, Nov 18th, 2011

Could a new feature from Google Analytics be their greatest update ever? Could that possibly be true? Strong words but here's one man's opinion on why that just may be the case. 

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