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Stories, posts, news and features about the world of public relations.

Seven Marketing Lessons From Pulp Fiction

By Adam Leiter
Posted on Tue, May 8th, 2012

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.

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Homeless Hotspots' Good Intentions Can't Stop Crisis Communications

By Jennifer Bilotta
Posted on Thu, Mar 15th, 2012

"Homeless Hotspots" at SXSW brought up an issue that many well-intentioned campaigns encounter...when your intended conversation goes off-track and causes the need for crisis communications.

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As Paid Opportunities Prosper, Communications Pros Must Look Beyond The Placement

By Justin Windheim
Posted on Wed, Feb 1st, 2012

The line between "earned" media and "paid" media continues to blur in the world of news, and it has become even more crucial for PR pros to establish relationships with media contacts that uphold the tradition of evaluating content for news’ sake. 

 

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10 Fearless Public Relations Crisis Predictions For 2012

By Steve Rosen
Posted on Fri, Jan 6th, 2012

Some things in life are predictable. Like the sun coming up every morning, you just know there's going to be a public relations crisis sooner or later. Here's my 10 PR crisis predictions for 2012 along with some helpful tips and Do's and Don'ts.

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How Does FedEx Grade Out For Their Handling Of Their Recent Delivery Driver Debacle

By Steve Olenski
Posted on Fri, Dec 23rd, 2011

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.

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Content Before Klout – Why Social Influence Is More Than A Score

By Adam Leiter
Posted on Mon, Dec 12th, 2011

Today let’s start things off with a self-affirmation a-la Stuart Smalley. You are not a number. Like a beautiful, intricate, and fragile snowflake you are as unique online as you are in the real world, and that’s ok… so step back from your Klout Score and take a look at the ways, rather than the amount, you are engaging with your networks online.

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