Public Relations

Stories, posts, news and features about the world of public relations.

When Crisis Communications Bleeds Into Community Support

By Adam Leiter
Posted on Wed, Apr 3rd, 2013

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?

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Seven Marketing Lessons From 007 Villains

By Adam Leiter
Posted on Tue, Nov 6th, 2012

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.

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The Power Of Words In Brand Marketing

By Michael Cavacini
Posted on Tue, Aug 28th, 2012

When crafting information on clients’ behalf, it's important to make sure messaging is consistent while balancing the need to keep language fresh.

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Marketing Dollars For Non-Profits: Is It Smart To Give To Get Back?

By Dawn Mills
Posted on Tue, Jun 26th, 2012

As many companies and shareholders have squeezed philanthropic budgets, a number of organizations have placed charitable dollars into marketing department budgets. Investing marketing dollars can be a viable option that is favorable to non-profits as well, but marketers need to think long-term about sponsorship opportunities for real success and value.

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Book Burning Brings Community Together

By Michael Cavacini
Posted on Wed, Jun 6th, 2012

Crisis communications doesn’t need to be a head-to-head messaging competition. Through smart tactics melding together with grass roots efforts, events, social media and traditional PR, it’s possible to direct the conversation in clever ways. The benefits of implementing this kind of strategic approach were reflected in how the Troy Library addressed a recent crisis.

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Seven Marketing Lessons From Pulp Fiction

By Adam Leiter
Posted on Tue, May 8th, 2012

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.

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