New YouTube Analytics Helps Marketers Engage With More Audiences

Thanks to a new analytics tool, YouTube will now provide users with a whole new wealth of information which will help marketers and advertisers alike engage with their audiences.

Just a few days after comScore announced that YouTube had reached a record high of nearly 21 billion videos viewed during the month of October, comes word of a new analytics tool that will look very familar to users of Google Analytics. 

From the YouTube official blog post announcing this new tool...

"Now we want to make it even easier to learn about your audience, so we’ve replaced Insight with YouTube Analytics. Analytics will be released to everyone on a modern browser over the course of the day.

Check out some of the latest features in Analytics:

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.


The Creator Playbook has also been updated to show you how to use your new Analytics to build and engage with bigger audiences, earn more money, and make better videos."

This is great news for marketers and advertisers because YouTube Analytics will provide you with even more information about those people watching your videos. Now you can see if people are watching your entire video or just part of it and at what point in the video did they stop watching. It will also provide metrics on which of your videos are shared the most and which ones have the highest ratings.

There is a large infographic which YouTube provided to help explain their new analytics tool which I will post below but I wanted to call one section out in particular:











So now Mr. Marketer and Mrs. Advertiser you can not only post your videos, your product demos, your commercials, what-have-you to your YouTube channel, you can, as it's written in the image, "Keep your audiences coming back for more by knowing how they interact with your content." 

In other words, even more ways and reasons to engage with your customers...

Here's the full infographic:












































Sources: Google Images, PC Magazine, YouTube Blog