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Mobile Marketing & Web Devices

Stories, posts, news, and features related to marketing on mobile platforms include iOS, Android, Blackberry, iPhones, iPads, tablets, and other web-ready devices.

Online Streaming Radio Presents Opportunity for Brands

By Denise K. Myers
Posted on Thu, May 10th, 2012

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

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Will Google Goggles Take Over the Smartphone World?

By Ryan Burchinow
Posted on Thu, Apr 5th, 2012
Instead of just competing in the touchscreen wars Google is experimenting with SciFi tech and bringing the screen to our face to help “keep us in the moment”.
 
Remember when it was considered "uncool to have Coke bottle glasses and Rec Specs instantly defined you as the sports nerd?  Well, Google is inadvertently trying to change that with their prototype augmented reality Google Goggles.  I think it’s the right time and the right idea to innovate and try to leap ahead of Apple and Microsoft.
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Star Group At South By – Best Weekend Quotes From SXSW Interactive

By Adam Leiter
Posted on Tue, Mar 13th, 2012

Our favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media.

 

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Beyond the Box: The Metamorphosis of Television

By Denise K. Myers
Posted on Mon, Jan 30th, 2012

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

TV Everywhere could be a big moneymaker for advertisers and networks. Viewers now have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost, which will change the way TV is purchased from a media standpoint. 

 

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QR Codes Aren’t Sweet Without Strategy

By Jessica Doban
Posted on Fri, Jan 27th, 2012

QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers.

 

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Tips On Creating Engaging Mobile Websites For Pharma Marketers

By Tim Murphy
Posted on Tue, Jan 10th, 2012

The world of pharmaceutical advertising and marketing always brings with it its own set of unique challenges… and designing a mobile site is no different.  Here are some tips to help with the process.

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