Mobile Marketing & Web Devices

Stories, posts, news, and features related to marketing on mobile platforms include iOS, Android, Blackberry, iPhones, iPads, tablets, and other web-ready devices.

One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

By Alison Kessler
Posted on Thu, Dec 27th, 2012

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”

Posted in:

Dealed To Death – Are Your Coupons Going To A Zombie Audience?

By Jessica Doban
Posted on Mon, Jun 11th, 2012

Consumers are experts at finding ways to filter out the daily bombardment of advertisements through most mediums. However, with people now opting into more and more daily deals, how can you be sure they aren’t turning a blind eye to the amazing special on your product or services?  

Posted in:

Online Streaming Radio Presents Opportunity for Brands

By Denise K. Myers
Posted on Thu, May 10th, 2012

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

Posted in:

Will Google Goggles Take Over the Smartphone World?

By Ryan Burchinow
Posted on Thu, Apr 5th, 2012
Instead of just competing in the touchscreen wars Google is experimenting with SciFi tech and bringing the screen to our face to help “keep us in the moment”.
 
Remember when it was considered "uncool to have Coke bottle glasses and Rec Specs instantly defined you as the sports nerd?  Well, Google is inadvertently trying to change that with their prototype augmented reality Google Goggles.  I think it’s the right time and the right idea to innovate and try to leap ahead of Apple and Microsoft.
Posted in:

Star Group At South By – Best Weekend Quotes From SXSW Interactive

By Adam Leiter
Posted on Tue, Mar 13th, 2012

Our favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media.

 

Posted in:

Beyond the Box: The Metamorphosis of Television

By Denise K. Myers
Posted on Mon, Jan 30th, 2012

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

TV Everywhere could be a big moneymaker for advertisers and networks. Viewers now have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost, which will change the way TV is purchased from a media standpoint. 

 

Posted in: