Miscellaneous Topics of Interest

Miscellaneous posts, stories and news we think are worth sharing.

If Print Is Dead, Then How Is It Serving Meals?

With the rise of digital, social, niche, and hyper-local content and reporting, it’s true that “traditional” print publications don’t hold the same command as we’ve known them to have for the past 400 or so years. But to paraphrase the oft used quote “the report of its death was an exaggeration.” 


PlayStation Goes Social - Video Game Engagement Trends

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.


The Best Best Lists That List Recaps of Marketing 2012

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.


Seven Marketing Lessons From 007 Villains

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.


What Evokes Emotion In Three Seconds? A Mental Exercise In Emotional Creativity

How can you evoke emotion from someone in just three seconds? It needs to be personal…


Marketing Dollars For Non-Profits: Is It Smart To Give To Get Back?

As many companies and shareholders have squeezed philanthropic budgets, a number of organizations have placed charitable dollars into marketing department budgets. Investing marketing dollars can be a viable option that is favorable to non-profits as well, but marketers need to think long-term about sponsorship opportunities for real success and value.