Blog

Digital Overload: Could there be TMI?

With the proliferation of smartphones and mobile devices, we all recognize that shoppers can now get vast amounts of information wherever they are, whenever they want it. Now, as marketers, we can spend our work hours and brain cells on how to effectively navigate this complex online landscape.


If Print Is Dead, Then How Is It Serving Meals?

With the rise of digital, social, niche, and hyper-local content and reporting, it’s true that “traditional” print publications don’t hold the same command as we’ve known them to have for the past 400 or so years. But to paraphrase the oft used quote “the report of its death was an exaggeration.” 


YouTube Time Stamp For Brands, Because “Ain’t Nobody Got Time For That”

How brands can take advantage of the new YouTube Time Stamp feature for targeted messaging and fostering social engagement.


When Crisis Communications Bleeds Into Community Support

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?


PlayStation Goes Social - Video Game Engagement Trends

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.


Valentine’s Data Crunching – Being Strategic In Love And Marketing

What can marketers learn from a data-crunching SEO-optimized online dater? A Lot.