Russ has been in the search engine marketing field for 5+ years. His experience in search started when he took a co-op job with Digitas Health during his time at Drexel University. He was initially responsible for organic search engine optimization (SEO) but realized that collaboration between paid and organic was necessary, and took it upon himself to be trained in Paid Search.
Russ has been responsible for managing paid and organic search engine campaigns for a number of large pharmaceutical companies including AstraZeneca, Merck and Teva. In 2011 Russ joined the Star Group as a Search Marketing Manager. He is Google AdWords certified as of November 2010.