Blog

Twitter Verification Implications for Brand Marketers

Posted on Tue, May 15th, 2012

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?

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Social Media / Emerging Media

Online Streaming Radio Presents Opportunity for Brands

By Denise K. Myers

Posted on Thu, May 10th, 2012

Co-authored with Jacqueline Johnson, Assistant Media Planner/Buyer

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Seven Marketing Lessons From Pulp Fiction

By Adam Leiter

Posted on Tue, May 8th, 2012

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.

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Did Mad Men Measure ROI? What Don Draper’s Been Missing for Brand Marketers

By Megan Hegarty

Posted on Wed, May 2nd, 2012

When the Don Drapers of the world launched a client campaign, there was only one performance indicator – sales figures. If sales went up, the campaign was a success. So now that we are able to measure each aspect of a campaign, why do some folks still look at the components in a silo?

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As Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?

By Adam Leiter

Posted on Tue, Apr 24th, 2012

The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way?

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