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Stories, posts, news and features about all aspects of Branding from conception and planning to creative strategy to development and production.

Seven Marketing Lessons From Pulp Fiction

By Adam Leiter
Posted on Tue, May 8th, 2012

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.

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Did Mad Men Measure ROI? What Don Draper’s Been Missing for Brand Marketers

By Megan Hegarty
Posted on Wed, May 2nd, 2012

When the Don Drapers of the world launched a client campaign, there was only one performance indicator – sales figures. If sales went up, the campaign was a success. So now that we are able to measure each aspect of a campaign, why do some folks still look at the components in a silo?

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Throwaway Marketing – Why We Trash Some Of Our Best Ideas

By Jessica Doban
Posted on Wed, Mar 21st, 2012

Walking away from a good idea is difficult, but it's often just as important as creating one in the process of making a concept come to life.

 

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Homeless Hotspots' Good Intentions Can't Stop Crisis Communications

By Jennifer Bilotta
Posted on Thu, Mar 15th, 2012

"Homeless Hotspots" at SXSW brought up an issue that many well-intentioned campaigns encounter...when your intended conversation goes off-track and causes the need for crisis communications.

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Star Group At South By – Best Weekend Quotes From SXSW Interactive

By Adam Leiter
Posted on Tue, Mar 13th, 2012

Our favorite quotes and comments from SXSW 2012 sessions and panels, with some great insights on branding, digital design and social media.

 

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Facebook Timeline for Brands – What’s Your Strategy?

By Michael Midure
Posted on Fri, Mar 2nd, 2012

Facebook's Timeline redesign gives brands the chance to enhance the user experience as well as enrich the manner in which they can express themselves aesthetically, but it also changes some key strategic decisions on content, curation and management.

 

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