August 2012

The Power Of Words In Brand Marketing

When crafting information on clients’ behalf, it's important to make sure messaging is consistent while balancing the need to keep language fresh.

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Brand Managers Learn From Paul Ryan: Are You Master Of Your Domain?

Whether you’re a politician, a musician or a major brand, spending a little extra money on domain names now can save you from big headaches down the road.


Is Customer Perception Of Your Brand Curbed By Low Price?

Does Megabus demonstrate why operating your brand solely on a low-price-focused approach puts you at risk?

For those of us on the Eastern Seaboard, the cheapest way to get from one city to another is usually one of the low-cost curbside bus services that take passengers to a number of different places throughout the US and Canada. It’s an inexpensive way to get from Point A to Point B, but you often get what you pay for, with less-than-timely service and a reputation tied much more closely with price than safety.